Web Survey Bibliography
One of the most eagerly debated topics at IMRO (Interactive Marketing Research Organization) conference breakout sessions has been the role of the initial e-mail invitation in gaining participant cooperation for Web-based surveys. A wide variety of opinion has emerged as to what constitutes best practices for writing the perfect e-mail. This article goes through 10 of the issues that must be addressed in an e-mail invitation to a Web survey and the order of precedence that these points-of-information need to be presented.
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Web survey bibliography - MacElroy, B. (9)
- The democratization of research; 2003; MacElroy, B.
- Persuasive e-mail invitations; 2003; MacElroy, B.
- IMRO Online Survey Satisfaction Research: A Pilot Study of Salience-based Respondent Experience Modeling...; 2003; MacElroy, B., Gray, Mi.
- International growth of Web survey activity; 2000; MacElroy, B.
- Variables influencing dropout rates in Web-based surveys; 2000; MacElroy, B.
- Measuring response rates in online surveys; 2000; MacElroy, B.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.